Overview Above & Beyond promises to respect any personal data you share with us and keep it safe. We aim to be clear when we are collecting your data and not do anything with your data that you would not reasonably expect. Developing a better understanding of our supporters through their personal data allows us to make better decisions, fundraise more efficiently and, ultimately helps us to provide more support for the Bristol city centre hospitals. Please see the Data analysis, wealth screening and targeting communications section below for more information. We will only send marketing communications to you via email, SMS and text if you have explicitly stated you are happy for us to do so. We believe there is limited impact on the rights, freedoms and expectations of our donors and supporters. Supporters and donors are able to easily exercise their right to object to direct marketing, by emailing us on [email protected] or calling us on 0117 927 7120. If you would like to receive such communications but have not opted in please contact us on [email protected] or 0117 927 7120. The type and quantity of information we collect and how we use it depends on why we have asked you to provide it. We will only collect data we need including data that will help us improve our services.